A major challenge for today's retail industry is that technology is rapidly changing, these new technologies are fundamentally changing people's daily lives, such as communication, mutual cooperation, the way to choose goods and services. This change has led to a variety of traditional competitive advantage sources gradually disappear, it is to redefine the retailer to win in the market, the need to pay. Retailers must be another way to contact with the consumers, and opponents compete and the required new operation and the mode of partnership, and strive to win the trust of customers more in the future.

In today's industry, the direction of the development of the retail industry has defined three basic aspects:

1 data mining precision marketing to provide customers with a more comfortable shopping experience.

2 online and offline comprehensive integration of the full channel development.

3 better localization services.

And in the tide of the reform, as the leading video products & services provider, fly LIC and the how to adapt to the trend, create more business value for customers in the industry? This problem will be described in detail in this paper.

Large data mining based on video technology to help precision marketing

Big data is a huge and growing pool of information, any retailer can use it to tap the hidden value of. Big data includes various forms of corporate data, but the scope is much more than that. It does not belong to any institution or enterprise, nor does it follow any single structure and format, and is still evolving, developing and changing. And based on the data mining of precision marketing can be in-depth understanding of each client, offer accurate and at the appropriate time by appropriate media (including network, since the media push notification, SMS, email, and store information) with these customers to communicate, they will find this offer is very attractive, the product is worth buying. At present, the retail chain industry's big data precision marketing generally has 2 sources:

1 consumer online behavior analysis based on Internet content service provider

2 based on the analysis of the business CRM, ERP and consumer records

With the retail industry line and line under the line of fuzzy, the analysis of consumer behavior and the behavior of the customer attribute portrait and recognition and other non consumer behavior analysis is becoming increasingly important, such as:

Which store is the most popular?
Which shopping line is the most popular?
Which product is the most eye-catching?
What is the gender and age distribution of the customers in the store?
They are a person, or go shopping?
What are the means of transport that they use?
Do they have VIP members?
There are thieves sneak in?

So only online and offline, consumer and non consumer behavior data of multiple dimensions of mining, in order to get the real value of marketing data. And fly LIC based on video analysis of line data analysis and customer attributes portrait has become the retail industry, precision marketing, the last piece of jigsaw puzzle.

FEILIKE data can be through the deployment of passenger traffic video analysis system on line passenger knows, through the deployment of video analysis system for hot commodity surfaced through the deployment of WiFi analysis system can easily understand the consumer hot circulation.

   At the same time, FEILIKE complete license plate recognition and face recognition system can be a step by step to establish a huge database of consumer attributes, easy to achieve customer attributes analysis and traceability, to provide important data for the depth of customer mining.

Whole channel visual management

Full channel retail is a special term for a set of features, the joint physical and digital world, access to customer social activity data analysis, cross all contact points to achieve smooth communication with customers. Use a wealth of mobile, social, cloud and security features to set up a new store, in order to carry out transactions, flexible search, reach and fulfill customer orders. This kind of operation way can make the customer at any time and at any time, according to the way they like to study, buy, track, receive and return the goods.

At the same time, the whole retail channels require businesses to maximize to improve operation efficiency in the retail sector, through the most efficient positioning, search for source and method of performance, cost and condition based on automatically execute each customer order, help to meet the expectations of the customer at the same time, as far as possible to improve the profit of each sale, and fly like mature security monitoring system based on unified integrated management platform and intelligent storage system can ensure that businesses to achieve such a goal.

   HD iDVR relies on many years of technology accumulation and independent innovation in the field of image sensing, artificial intelligence and other fields, the introduction of the robot intelligent storage system. The system will greatly reduce the labor intensity of workers, improve production efficiency and quality, and the use of large data optimization technology to optimize the storage layout, improve the efficiency of warehousing operations. The robot system is used as the carrier, which integrates a variety of storage optimization techniques.

While businesses in each channel of commodity circulation can deploy visual monitoring equipment, through a unified management platform for the management and operation and maintenance, such as long as in the system input simple commodity Dan Hao can view the merchandise in each circulation operation video, to ensure the sourcing and fulfill the efficient, truly realize the efficient management of the whole visual channels.

Localization services and cross regional management

With the growing popularity of smart mobile terminals, for different regions of the fine differentiation marketing demand is also gradually strong, and online consumption, the mode of the line experience is also increasingly recognized by consumers and businesses. So with the continuous deepening of the popularity of the brand chain or the direct operation of the local service, the ability to cross regional management of the headquarters has become more and more tested.

HD iDVR chain of cloud services rely on cloud services platform with powerful Feili, can give businesses provide the interconnection of integrated security solution, businesses do not need to self center, all of the division of data is through the Internet to upload to the cloud platform by the headquarters of a unified management and operation

。

     Combined with the perfect remote patrol function, the business can be carried out as localized operations and management of each segment, so as to achieve savings in labor costs, ensure quality of service, management reserve personnel and other multiple purposes.
Sample case

A domestic retail giant group, in the deployment of a comprehensive security system, based on the intelligent prevention, through consumer platform and logistics platform for docking, on the consumption behavior of supervision and control, and combined with the security and the passenger flow data multi dimension business report generation, greatly improving the management and operation efficiency of the user.

According to the requirements of the property and the design goal of a domestic import type electric business tycoon, fly like for the realization of the comprehensive system of interconnection structures; throughout the video and alarm system to achieve linkage mechanism, such as the event of an alarm system, alarm linkage signal real-time video upload to comprehensive management center; and by docking and logistics platform, realized the channel visual tracking and management, greatly saving manpower cost, improve operation efficiency.
South Korea, a popular chain of cosmetics group, involving a total of 180 stores, a total of 1800 points and at the entrance of each store erected a passenger flow counting camera, all the points and statistical data of passenger flow are through the center of the platform and unified management, the passenger flow data for each store into diversified portfolio analysis and deep mining, combined with consumer business data and weather, events and other related information, fully tap the store sales potential and sales opportunities, achieve long-term profitability of chain stores, also for the operation and management to provide accurate and timely data reference to customized marketing strategy.